Habersham | Furniture's 50th Anniversary

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Fifty years in business isn’t just a milestone—it’s a legacy. When Habersham Furniture approached us about creating a short film for their 50th anniversary, they didn’t want a corporate timeline or a sizzle reel of products. They wanted something deeper. Something that honored their roots, celebrated their people, and cast vision for the next chapter. Our job at Lot35: capture the heart of Habersham—not just what they make, but why they make it.

We knew from the start this wouldn’t be a typical brand piece. The story of Habersham isn’t told in numbers—it’s told in hands. In craft. In the quiet pride of a family-run operation that’s been shaping wood, and lives, for half a century.

“Our concept focused on the human side of craftsmanship—legacy passed down not just through products, but through people.”

We filmed on location in the hills of North Georgia, beginning our story at sunrise as the first light hit the sawdust-covered floors of the original Habersham workshop. From there, we followed three generations of artisans—some related by blood, others by trade—as they shared what the company has meant to them. Slow-motion shots of hand-carved detailing, paint-stained aprons, and time-worn blueprints emphasized the timelessness of the work.

“We didn’t use actors. Every person on screen is part of the Habersham story.”

The film was scored with a custom piano and strings composition, equal parts warm and reverent. Voiceovers from founding family members and longtime employees brought a personal, emotional core to the piece. We wove in archival footage and photos from the early 70s, blending past and present into one continuous narrative of excellence, tradition, and faith in the power of American-made artistry.

The final film premiered at Habersham’s anniversary gala and was later shared across their website and social media platforms. The response was overwhelming—industry partners, longtime customers, and even competitors praised the piece as “authentic,” “beautifully told,” and “a fitting tribute to 50 years of excellence.”

The Habersham 50th Anniversary Short Film isn’t just a celebration of furniture. It’s a celebration of legacy—crafted by hand, sustained by vision, and built to last.

Educating the next generation of emergency physicians requires more than lectures and memorization—it takes intentional design, hands-on experience, and real-world decision-making. That’s the vision behind Malcolm, HCA Healthcare’s structured, simulation-driven learning model. When the team approached us to create a short educational film introducing the Malcolm curriculum, our task was to highlight the why behind the method—not just the what. This wasn’t a promo. It was a deep dive into how adult learners engage with medicine when the stakes are high and the learning is active. Our goal was to let the residents and faculty speak for themselves—capturing real voices, real simulations, and real transformation. “The Malcolm method combines pre-reading, flipped classrooms, and high-fidelity simulation into one seamless, outcome-driven model.” We filmed inside one of HCA’s teaching hospitals, capturing residents mid-discussion as they worked through case-based modules built around core emergency medicine themes. Each Malcolm session begins with pre-assigned readings, but it’s what happens in the classroom that sets it apart. Instead of lectures, instructors guide interactive knowledge-building conversations—where residents are expected not just to know, but to explain, debate, and apply what they’ve learned. From there, learners move directly into simulation using high-fidelity mannequins like SimMan—applying what they just discussed in dynamic, real-time medical scenarios. Intubations, chest tubes, critical decisions—all done in an environment that mirrors the intensity of an ER. “Simulation isn’t an add-on. It’s a built-in layer of the Malcolm experience. It turns passive knowledge into procedural muscle memory.” We filmed procedures from the point of view of both the learner and the patient—capturing hands-on moments, team-based decision-making, and faculty coaching in the heat of simulation. The film also highlighted the observer role: live-streamed scenarios allowed non-participants to watch, reflect, and contribute to post-simulation debriefs. Residents shared how Malcolm helped them retain more, engage deeper, and connect theory to practice in a way that traditional methods hadn’t. Faculty praised its structured, modular approach for promoting long-term retention and standardizing procedural competency across residency programs. “Malcolm is more than curriculum—it’s education by design.” The final video was created as an onboarding and orientation tool for new residents, as well as a scalable model for HCA’s wider network of teaching hospitals. It now serves as both a proof of concept and a touchstone for how modern medical education should feel: immersive, collaborative, and purpose-built for real-world impact.

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